Chicago Golf Show expands its program

The Chicago Golf Show, presented by French Lick Resort, is expanding the program available to its visitors.

A new four-color glossy magazine-style program will be available when the show is staged for the 33rd time from Feb. 24-26 at the Stephens Convention Center in Rosemont. Chicagoland Golf, which publishes monthly during the local season, will oversee editorial content and advertising sales in creating the program.

Val Russell, publisher of Chicagoland Golf, said the program will be distributed on the show floor, via mail and at golf retailers and courses. It’ll represent a departure from both the show programs of the past and the regular issues of the Chicagoland Golf.

“We are going to produce 40,000 high-end, glossy magazines with 40 percent editorial content that will be valuable to both golfers and golf advertisers,’’ said Russell.

The program will feature articles on show exhibitors, local courses, travel destinations, innovative products and services. Over the last five years the show – the oldest and largest of the three golf shows held in the area this winter — has attracted between 15,000 and 20,000 golf enthusiasts.

“The Chicago Golf Show is excited to collaborate with Chicagoland Golf to produce a high-quality show program aimed at giving our attendees, exhibitors and other advertisers an opportunity to get together in print the way they do on the Golf Show exhibit floor,’’ said Tom Corcoran, the show operator. “Chicagoland Golf has been producing an excellent publication since 1989 and we know they are going to do a great job on our show issue.’’