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Len Ziehm On Golf

Horseshoe Bay sets sight on No. 1

Golf is a little different in the Texas Lake & Hill Country — especially at Horseshoe Bay — a resort where big things are happening.

Horseshoe Bay has operated since 1971 with a relatively low profile. It has three courses designed by Robert Trent Jones Sr. He’s the late father of today’s prominent architects Robert Trent Jones Jr. — the name attached to Alabama’s popular golf trail – and Rees Jones, who gained the moniker of “the Open Doctor’’ for his frequent callups to get courses ready to host major championships.

Jack Nicklaus designed the fourth course at Horseshoe Bay. It opened in 2012 as a private club that is rarely made available to resort guests. Nicklaus’ course is called Summit Rock. The three Jones designs are Slick Rock, Ram Rock and Apple Rock and Ram and Apple are operated together under the title of Cap Rock.

There’s a lot of Rocks, to be sure, and nobody could quite explain why. What was explained in detail by Holder and director of agronomy Ken Gorzycki was the ambitious plans the resort ownership has for the future. That future isn’t far away, either. Holder said the golf aspects of an overall $70 million renovation should be completed by July of 2019.

“Our goal is to be the No. 1 golf resort in the state of Texas, and eventually expanding that to the nation,’’ said Anthony Holder, the resort’s director of golf. “With that comes the updating of your facilities, making sure we can deliver. Our ownership has put a wad of money into all the touching points.’’

Holder grew up in Dallas before spending 14 years at prominent California destinations Mission Hills, Indian Wells and PGA West. He’s been at Horseshoe Bay just a year but is already caught up in the enthusiasm for what’s been happening there.

Horseshoe Bay has basically had just two owners. Norman Hurd and his cousin, Wayne, got the resort started in 1971. Morris D. Jaffe has been the owner since the mid-1990s and he more recently has gotten an investment partner, IBC Bank. That enabled all the upgrades to be tackled in relatively short order.

Slick Rock, which opened in 1971, is the most user-friendly and most heavily played of the courses. It also has the resort’s most famous hole – the par-4 14th which plays anywhere from 236 to 361 yards. This eye-catcher is called “the Million Dollar Hole’’ because of the elaborate 35-yard waterfall that greets players at the tee. They have to clear the waterfall with their drives, then get to see the attraction up close when they drive to their approach shots.

The renovation of Slick Rock was completed in the spring of 2016. The renovation of Ram Rock, the second course to open at the resort in 1981, was a $3 million project and required the most work. It was completed in May of 2018.

“It was our least-desired golf course because it was so hard, the greens were small and it was heavily bunkered,’’ said Gorzycki. “It was considered as the hardest golf course in the state, and we made changes to make it more playable for higher handicap players. Those changes have been extremely well received.’’

The Bermuda grass on the greens was replaced by 007 bentgrass and diamond zoysia collars were installed around the greens to keep Bermuda from creeping into the bentgrass. The practice was part of all three renovations. So was the extension of cart paths.

Because of the invasion of the Bermuda on the greens at both Ram Rock and Apple Rock had been shrinking dramatically.

“A lot of greens had no hole locations left,’’ said Gorzycki.

While the greens were being expanded the bunkers were restored to the size and appearance that Jones had originally created. To make sure of that Robert Trent Jones Jr. – son of the original architect – was involved in the renovation.

“He helped us with the process to maintain the integrity of his Dad’s designs,’’ said Gorzycki. Austin design consultant Mark Voss was also involved in that process.

Jones Sr. was an architect well ahead of his time. His work at Horseshoe Bay is a testament to that.

Apple Rock, the prettiest of the Jones courses, opened in 1986 and has the best water views. Lake LBJ impacts the layout at the 11th and 12th holes. The in-process renovation a $2.5 million project that is to be completed by May 1.

Like Ram Rock, the putting surfaces were extended. When the renovation began the course had less than 65,000 square feet of greens. When it re-opens it’ll have up to 87,000 – which is slightly more than Ram Rock’s 84,000.

When Apple Rock opened it was selected the No. 1 new resort course in the nation by Golf Digest. That came in the heart of the golf boom, so the accomplishment was particularly noteworthy. (Summit was similarly honored but the boom had subsided by then and only two or three other courses were considered for the honor).

As part of the renovation work the bunkers on those courses received new drainage and the sand area became 40 percent less than what it had been.

Horseshoe Bay also has the most impressive 18-hole Whitewater Putting Course, which surrounds 360 Sports Bar. It’s all grass and is set apart from other such courses in that the scorecards gives measurements to each hole in yards, not feet. The whole course is 1,712 yards so obviously some putts are really long ones.

“The ownership sees the potential of this area and wanted to sink its teeth into it, to see how far it can go,’’ said Holder. “Not a lot of properties can offer the array of amenities that we can. This opportunity has a lot of upside, and they have seen a return on their investment so far.’’

The recent financial support has also led to the building of two clubhouses. It’s not all done yet, but the end is near. The clubhouses need just a few more months and Apple Rock is the last course to get renovated. The work there is scheduled to be done by May 1, 2019.

When all is said and done Apple Rock and Ram Rock will share a new clubhouse, pool, cabana, pro shop, pavilion and indoor-outdoor addition to their practice range. A new clubhouse will also be built at Summit Rock. Hotel room are also being upgraded.

THE ESSENTIALS

HORSESHOE BAY RESORT

Location: Horseshoe Bay, TX., near Marble Falls.

Phone: For general information, 877-611-0112; For Apple Rock and Ram Rock courses, 830-598-6561; for Slick Rock course, 830-598, 2561; Whitewater Putting Course, 830-598-3909.

Golf Policy: Only resort guests can play at Apple Rock, Ram Rock and Slick Rock. The private Summit Rock is occasionally available for resort guests. Green fees vary by the season but the basic prime time rate is $150.

Website: www.horseshoebayresort.com. For questions, info@hsbresort.com.

Facebook: @Horseshoe Bay Resort

Twitter: @hsbresort

Instagram: #horseshoebayresort

Category: Morning Read